Social Marketing Campaign

HSC6637: Social Marketing

For our Social Marketing course, Kristen Boggs, Danielle Boyce, Ashtin Morio and I developed a social marketing campaign. Our campaign aimed to increase sunscreen use amongst college-aged students at the University of Florida. We conducted a literature review and needs assessment to find that students view skin cancer as serious, but do not consider skin cancer to be something they are at risk of developing at their age. 

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The below link directs to our social marketing proposal.